America Travel Information

Have come to Paris powerful Chinese hotel chains as Shangri-La, Mandarin Oriental and Peninsula, traditional luxury brands hold the French capital to defend their territory against invasion from Asia.

Paris luxury hotels come in 2011 knowing they need a fighting spirit and ambitious initiatives to defend their land before the arrival of powerful Chinese chains as Shangri-La, Mandarin Oriental and Peninsula.

The three luxury hotel groups have invested heavily in Paris, a major global tourist destinations, leading five star hotels in Europe to make major renovations and revise their strategies.

In 2010, Shangri-La opened a new hotel with exceptional views of the Eiffel Tower, as it is scheduled to open in summer Mandarin Oriental and the group based in Hong Kong Peninsula will open a hotel near the Champs Elysees in 2013.

The arrival of Asian competition forces us to question. But we will not let us market reach and lose. “

Delahaye said that Asian chains introduce new services in Paris (some as in-room spa), a different culture and be difficult to overcome because they have a large database of loyal Asian customers.

Another rival returned to the market for luxury hotels in Paris, the fully refurbished Royal Monceau, which is managed by the Raffles group from Singapore.

To meet this new competition, unprecedented in Paris, Delahaye said the Plaza Athenee, one of the more levels the city is renovating the rooms, expanding its proposals and investing in staff training.

In the same vein, the five-star rivals Bristol and George V also said they remodeled their rooms.

However, Didier Le Calvez, Bristol experienced hotel manager who was previously at the George V, said he hoped to benefit from the new competition to attract more Asian tourists to Paris.