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Sol Meliá has launched a romantic package to celebrate Valentine’s Day in Paris, the city of lovers, including improved Premium category room free in any of the seven hotels of the group, welcome drink, breakfast room and special two tickets to enjoy a boat trip along the Seine river waters.

To enjoy this romantic proposal, from 139 euros per night, guests can make reservations through the website solmelia.com until February 27 for travel between 11 and 27 February with a Two night minimum stay.

Sol Meliá has seven hotels in the center of the French capital, four of them associated with the prestigious “Meliá Boutique”, a line of luxury hotels and refurbished, intimate and exclusive, perfect to enjoy a romantic getaway City of Love, visiting the Eiffel Tower, Champs Elysees, Notre Dame, the Louvre Museum.

Colbert Meliá, Meliá Vendôme, Meliá and Meliá Royal Alma Alexander are the four hotels of the brand “Meliá Boutique”, which are added three other urban brand TRYP: Francois TRYP, TRYP and TRYP Saxe Blanche Fontaine.

Have come to Paris powerful Chinese hotel chains as Shangri-La, Mandarin Oriental and Peninsula, traditional luxury brands hold the French capital to defend their territory against invasion from Asia.

Paris luxury hotels come in 2011 knowing they need a fighting spirit and ambitious initiatives to defend their land before the arrival of powerful Chinese chains as Shangri-La, Mandarin Oriental and Peninsula.

The three luxury hotel groups have invested heavily in Paris, a major global tourist destinations, leading five star hotels in Europe to make major renovations and revise their strategies.

In 2010, Shangri-La opened a new hotel with exceptional views of the Eiffel Tower, as it is scheduled to open in summer Mandarin Oriental and the group based in Hong Kong Peninsula will open a hotel near the Champs Elysees in 2013.

The arrival of Asian competition forces us to question. But we will not let us market reach and lose. “

Delahaye said that Asian chains introduce new services in Paris (some as in-room spa), a different culture and be difficult to overcome because they have a large database of loyal Asian customers.

Another rival returned to the market for luxury hotels in Paris, the fully refurbished Royal Monceau, which is managed by the Raffles group from Singapore.

To meet this new competition, unprecedented in Paris, Delahaye said the Plaza Athenee, one of the more levels the city is renovating the rooms, expanding its proposals and investing in staff training.

In the same vein, the five-star rivals Bristol and George V also said they remodeled their rooms.

However, Didier Le Calvez, Bristol experienced hotel manager who was previously at the George V, said he hoped to benefit from the new competition to attract more Asian tourists to Paris.