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When speaking of the tourism industry, it is inevitable to mention FITUR, International Tourism Fair. This event takes place each year in Madrid, and the 2011 edition promises to be the best of all they have done so far. In this show covers all those national and international companies which are linked to tourism, and the aim is that all participants can forge different partnerships and professional labor to assist in expanding the industry into new ground. Each year the number of exhibitors and all indications are that the next edition, the trend will hold.

The event FITUR is chosen by all those tourism businesses that offer their services in different parts of the world. The main speakers are travel agencies, hotel chains, catering enterprises and different professionals committed to the tourism industry.

One of the highlights of this exhibition is for exhibitors seeking to innovate in the marketplace. In recent editions, for instance, have held conferences on the advancement of Internet and the ability to benefit tourism can do about this tool for advocacy and sales.

FITUR is the ideal place for the different tour companies to expand their horizons and share their experiences with similar companies. All proposed activities seek progress and business alliances. So if you are part of the industry and wish to present your company in the world, do not hesitate to participate in this event.

The Municipal Corporation Algeria Tourism (EMAT), a tool for promoting the Department of Tourism of the City of Algeria, is taking stock of the Fairs and Conferences for Professionals who have attended in 2010 and have helped maintain contacts with about 400 agencies Travel and tourism companies and bring the destination Algeria city about 7,000 people.

During 2009, the year that began the journey of the company, were selecting those events where you could get more out in the field of promotion, with reference to the proximity tourism, major national markets and profiles tourist and professional to be addressed.

Once defined the objectives, we prepared a full dossier to the tourism in the capital, with the collaboration of companies and entities of the sector. With respect to actions to be carried out, three have been key tools: the fairs, trade missions and Plan of Action in travel agencies.

Regarding the action plan in the agencies, was continued last year’s working visit in the form of ‘door to door’, agencies and neighboring provinces near Algeria. In this case, were 91 agencies in nine provinces visited, Seville, Cordoba, Jane, Granada, Ciudad Real, Albacore, Toledo, Cadence and Murcia. This must be reinforced with radio campaigns in all these cities to encourage tourism proximity.

Overall, contacts were maintained with more than 400 agencies and tourism companies and have served nearly 7,000 people in the installed information booths at various fairs in which the EMAT has been present.

The overall picture is very positive, responding to the expectations generated at the beginning of the year. Councilor for Tourism, Maria Vazquez considered “fundamental interest shown by these sectors of our city, as evidenced in recent weeks have requested information on routes of cinema, guided tours reservations and refuges, cultural programs and accommodation information restoration in the municipality. “

All of these actions, together with those carried out from the company, such as online strategy, Algeria Card, promotional campaigns and advertisements, among many others, are aimed at positioning as a destination for quality Algeria, break seasonality and the enhancement of the resources are there in the city.